DFIRST

Dfirst AI

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From 0 to 91 Meetings & $2M+ Pipeline in 6 Months

Dfirst, the AI-powered marketing platform designed to build and optimize full-funnel campaigns in seconds, needed to connect with a diverse set of clients: fast-growing startups, marketing agencies, and large enterprises. Their challenge was to build a scalable system that could identify companies with active marketing needs and engage each segment with a highly relevant message, proving the value of their AI marketing agent.

Funding

$3.8M

Industry

AI / Martech

Investors

4growth VC, Plug and Play, Sher Ventures, Hub71

The Backpack AI Solution

Backpack AI designed and executed a multi-channel go-to-market strategy that automated lead generation and enabled highly personalized outreach across all of Dfirst’s key market segments.

  • Multi-Segment Lead Generation Engine We built a custom lead generation engine that targeted both agencies and direct clients. This involved scraping agency directories like Clutch to identify potential partners and implementing a qualification workflow to segment them based on their client portfolio (e.g., experience with Fortune 500 brands). Simultaneously, we captured and processed inbound interest from Dfirst’s content marketing, including website visitors and engagement on LinkedIn posts.
  • Automated Qualification & Scoring Leads were automatically qualified and segmented to enable precise outreach. We categorized inbound leads from LinkedIn as startups, agencies, or enterprises, tailoring the follow-up process accordingly. For high-value enterprise targets, we implemented a deep-dive qualification and scoring process to ensure sales efforts were focused on accounts with the highest potential.
  • Persona-Based Personalized Outreach Our outreach was never one-size-fits-all. For enterprises, we conducted in-depth research on their current marketing initiatives, allowing us to craft hyper-personalized messages showing exactly how Dfirst’s AI agent could accelerate their specific campaign goals. This research-first approach ensured every touchpoint was valuable and context-aware, leading to significantly higher engagement from key decision-makers.

The Results

“Backpack AI helped us to quickly verify demand in 3 key market segments by running highly personal, signal-based campaigns”

Rafał Tromczyński - Dfirst AI

Rafał Tromczyński

CEO at DFIRST AI

$2M+ in Pipeline Generated in 6 Months

91 Qualified Meetings Booked