Spacelift

Go back

$20M+ Pipeline & 220 Outbound Meetings

Spacelift, a sophisticated orchestration platform for Infrastructure as Code (IaC), needed to reach a highly technical audience of DevOps and Platform Engineers within enterprise accounts. They had a powerful product but needed a scalable engine to identify best-fit customers and engage them with credible, contextual outreach.

Funding

$73.6M

Industry

DevOps / Infrastructure as Code

Investors

Insight Partners, Five Elms Capital, Blossom Capital

The Backpack AI Solution

Backpack designed and built a complete, AI-powered outbound engine focused on precision targeting and automation.

  • Qualification Engine — We moved beyond firmographics, building an engine to analyze a prospect’s tech stack and identify competitor usage, scoring accounts and decision-makers based on their specific stack, technical roles and experience.
  • Automated Buying Signals — Our system constantly monitored the market for key triggers. Custom scrapers flagged new job postings for infrastructure roles mentioning Terraform and other IaC technologies, we also tracked GitHub and Twitter activity for IaC project indicators, feeding a steady stream of high-intent leads into the pipeline. We also automated outreach to attendees of major conferences to book meetings for the Spacelift team before the events even started. 
  • GTM Infrastructure & Outreach — We built out the entire GTM foundation, including SDR and AE playbooks for a technical sale, a custom CRM structure for pipeline reporting, and hyper-personalized outreach campaigns that referenced a prospect’s specific technical context, making every touchpoint relevant.

The Results

“We’ve worked with Backpack AI for 2 years. They helped us to build our outbound engine, create the sales playbook, and win deals with customers like Algolia.”

Paweł Hytry - Spacelift

Paweł Hytry

CEO at Spacelift

66+ Outbound Meetings Booked

43.6% Average Response Rate from outbound outreach